[Written By // @shanglennon]
For the past several years, the Toronto music scene has been exploding with new talent with much of that talent budding from Drake’s OVO Sound label; PARTYNEXTDOOR and iLoveMakonnen being two of the acts boosted by a cosign from October’s Very Own. Jordan Ullman and Majid Al Maskati combine to form Majid Jordan, the synthpop duo next up on the label’s growing roster. They embrace the sound of groups like The Human League and Depeche Mode, occasionally incorporating a more alternative quality much like that of The Cure while still maintaining a hint of R&B. Most probably first heard of Majid Jordan from their contribution to the smash “Hold On (We’re Going Home)” off Drake’s Nothing Was The Same. The bridge they provided to arguably one of Drake’s most successful songs helped launch their name from the background into the conscience of the everyday music fan.
While Jordan hails from Toronto, Majid arrived in the city by way of Bahrain. They met at the University of Toronto and started making music in their dorm rooms, releasing their first EP, Afterhours, under the original moniker of Good People. Followed up by A Place Like This, their first release as Majid Jordan, we’re given an initial peek into the duo’s musicality. The 5-track EP (released mid-2014) was led by the title track single and “Her” – a thick, beat driven love song. For their eponymous debut, they teamed with OVO’s in-house producers Nineteen85, 40, and longtime Weeknd collaborator Illangelo and were clearly aiming for an audience who would be familiar with those names. While not identical to other artists OVO employs, they certainly are an extension of that lineup and fit well within the collective. Aside from the assist on four of the tracks on the self-titled project, the duo are the main producers on every song and have only one feature which comes from Drake himself (and if “My Love” doesn’t sound like a Drake song then I know nothing about music).